Reality television, as Curtis Pritchard has shown, can be about much more than simply a quick buck. Even though he became famous on Love Island UK, his career actually started much earlier, while dancing. Curtis became famous in the entertainment industry prior to his time in the Love Island villa as a professional ballroom and Latin dancer.
A reflection of his varied career, his estimated net worth today is £400,000 ($486,000). Curtis has turned his reality TV fame into a steady stream of income through television contracts, endorsement deals, and entrepreneurial endeavors. Where is he going from here, and how did he become so wealthy? Alright, let’s be serious.
Curtis Pritchard: Net Worth & Career Overview
| Category | Details |
|---|---|
| Full Name | Curtis Pritchard |
| Date of Birth | February 8, 1996 |
| Age | 29 years old |
| Birthplace | Stoke-on-Trent, England |
| Nationality | British |
| Profession | Dancer, Choreographer, TV Personality |
| Years Active | 2017–present |
| Estimated Net Worth | £400,000 ($486,000) |
| TV Appearances | Love Island, DWTS, Love Island Games, RuPaul’s Drag Race UK |
| Height | 6 ft 1 in (1.85 m) |
| Notable Endorsements | Weight Watchers, Fashion Brands, Crypto Ventures |
| Business Ventures | Fint (Investment App) |
| Current Relationship | Ekin-Su Cülcüloğlu (as of 2025) |
(Source: Daily Mail) , Instagram , Wiki
The Story Behind Curtis Pritchard’s £400,000 Wealth
- A Career in Professional Dancing
Ballroom and Latin dance competitions were Curtis Pritchard’s starting point. He was a natural performer from an early age and became famous after landing a spot as a professional dancer on Dancing with the Stars Ireland.
He had to borrow money from his fellow dancers to get by in the beginning of his career, and he never received his first paycheck.
He became a major player in professional dance after his reputation increased and he was able to land bigger contracts.
His background in dance opened doors for him beyond competitions and into mainstream entertainment, thanks to his television appearances.
- The Achievement of Love Island and Reality TV
When Curtis joined Love Island UK in 2019, it was his big break. His charismatic personality and public romance with Maura Higgins won over fans even though he didn’t take home the trophy.
Although Love Island contestants don’t get paid a fortune to appear on the show, they can make a tidy sum through endorsement deals and public appearances.
Following his ordeal with body shaming on the show, Curtis was able to negotiate a six-figure contract with Weight Watchers.
A string of successful appearances on Love Island Games, Celebs Go Dating, and Love Island: All Stars in 2025 followed his departure from the show.
- Partnerships with Brands and Businesses
Curtis got sponsorship deals and invested in businesses after becoming famous on TV, like many other reality stars.
Brand Deals—Among his many clients are fashion labels, fitness businesses, and investment platforms; his deal with Weight Watchers was particularly large.
Curtis and his brother AJ showed their interest in entrepreneurial endeavors in 2024 by launching Fint, an investment and finance app.
Although Curtis has acknowledged losing money on cryptocurrency, his eagerness to diversify income sources shows a prudent approach to money.
- Way of Life and Money Management
Curtis lives the high life despite having a relatively small fortune in comparison to other reality stars.
He displayed his penchant for exclusivity when he spent £4,000 on a bottle of limited-edition whiskey.
Curtis does not reveal the names of any of the properties that he owns, in contrast to other reality TV stars who do so.
With careful planning, he could soon join the ranks of the millionaires as his career takes off.
The Wealth of Reality Star Curtis Pritchard in Relation to Other Famous People
| Reality Star | Net Worth | Notable TV Shows |
|---|---|---|
| Curtis Pritchard | £400K ($486K) | Love Island, DWTS, All Stars |
| AJ Pritchard | £800K ($972K) | Strictly Come Dancing |
| Maura Higgins | £1.2M ($1.5M) | Love Island, Dancing on Ice |
| Ekin-Su Cülcüloğlu | £1.5M ($1.8M) | Love Island, The Traitors |
(Source: Daily Mail)
Curtis has greater financial flexibility and more sources of income than his ex-girlfriend Maura Higgins and current partner Ekin-Su, giving him a better chance of achieving long-term success.
Where Will Curtis Pritchard Go From Here?
With Love Island: All Stars still airing, Curtis is expected to land additional TV and entertainment deals.
Fint’s net worth could be substantially boosted if his expanding business ventures are successful.
His increasing popularity on reality TV could lead to significant partnerships with brands in the fitness, fashion, and finance industries.
Possibilities for Acting and Hosting – Curtis, who was a receptionist on The Greatest Dancer, could look into positions as a host or presenter.
Frequently Asked Questions
1. What is Curtis Pritchard’s net worth?
His estimated net worth is £400,000 ($486,000), earned through dancing, reality TV, brand deals, and business ventures.
2. How did Curtis Pritchard make his money?
He first gained recognition as a professional dancer, but Love Island 2019 boosted his earning potential through endorsements, TV gigs, and business opportunities.
3. Is Curtis Pritchard a millionaire?
Not yet, but with smart investments and continued reality TV success, he could reach the millionaire mark soon.
4. Who is Curtis Pritchard dating in 2025?
As of February 2025, Curtis is dating Ekin-Su Cülcüloğlu after meeting on Love Island: All Stars.
5. What is Curtis’ biggest business venture?
His new investment app, Fint, co-founded with his brother AJ, is expected to be one of his most significant financial ventures.
